SEO (Search Engine Optimisation)

SEO refers to the practice of improving your ranking within search engine results like Google, Yahoo and Bing. These companies have a formula for deciding which results are on the first page and which results are relegated to page 20. SEO is the way digital marketers improve your position in these results.

SEO can be broken down into different areas. Usually you’ll hear people talk about onsite SEO and offsite SEO. Both are important and ideally you’ll be working on both areas to maximise you’re results.

Onsite SEO refers to getting your site Google friendly and have the content on your site targeted to boost your rankings for certain keywords.

Offsite SEO is largely centered around generating high quality links. The days when low quality high quantity links boosted your rankings are long over. Offsite SEO now focuses on areas such as quality links, social signals and reviews among others.

Google looks at over 200 different elements to determine your rank including off site elements, social signals, site layout, mobile readiness and others.

If currently you’re appearing on page 20 then don’t expect to be top of Googles results for all your desired key words in a few weeks.

Search engines want to return the most relevant, best quality results to their users so the bar is set very high to appear at the top of these results.

And the competition for these positions can be tough. For example the difference for insurance companies, building contractors or other expensive services appearing first on google or on page 2 can mean millions in lost revenue. So they are fighting every day to climb higher in the rankings and putting considerable resources behind the effort.

SEO is a long term project, there are no quick fixes. Google AdWords can offer an immediate fix, but one of the values of SEO is that it will have a lasting effect on tyour business whereas AdWords benefits stops the moment you stop advertising.

Revelate can handle the technical aspects of SEO by working on any elements of your site that aren’t meeting Googles standards.

From there we can work with you to identify key areas that you want to rank for and we can see if there are any opportunities missed by your competitors.

Once this work is complete we will work on a long term plan to help improve your rankings and drive additional traffic to your site.