Nearly 75% of Irish People Regularly Shop Online

E-Commerce

E-Commerce sites are now an essential part of any successful Irish business. Opening your sales up to the whole island and abroad without the huge costs of the past is an easy decision. But getting E-Commerce right is much harder. A significant number of Irish businesses are using out dated solutions and e-commerce sites that fail to maximise sales leading Irish consumers to spend money on sites from the UK and EU instead of Irish businesses.

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E-Commerce Websites

Why You Need A Modern E-Commerce Site

Irish consumer spending online is projected to reach €7.4 billion this year, just 15% of stores take €6.4 billion of this leaving the rest to fight it out for the remaining customers. Irish businesses have historically been slower than American or British companies to embrace the latest technology, however if your competitors aren’t using the latest, proven solutions that gives you the opportunity to stay ahead of the curve and get the sales they’ll miss.

In today’s ever-evolving digital landscape, where customer expectations are soaring higher than ever, it’s essential for businesses to keep pace with the times. If you find yourself running an older e-commerce site, it’s time to consider the remarkable benefits of upgrading to a modern platform. By embracing the advancements in technology and design, you can unlock a world of opportunities to propel your business to new heights.

The online marketplace is fiercely competitive, with businesses vying for customers’ attention. Upgrading your e-commerce site is a commitment to providing an exceptional user experience. In fact, research shows that 88% of online shoppers are less likely to return to a site after a bad experience. By modernizing your site’s design and navigation, you can capture attention, make a lasting impression, and leave your competitors in the dust.

By upgrading your e-commerce site to a modern platform, you future-proof your business and ensure its continued success in the ever-evolving digital landscape. Remember, your e-commerce site is the face of your business in the online world. Don’t let an outdated platform hinder your growth potential. Embrace the power of modernization and provide your customers with the exceptional experiences they deserve.

Make Using Your Site A Great Experience

88% of online shoppers won’t purchase on a site they feel to be slow, out dated or difficult to use. The first rule of sales is not to make it difficult for the customer. Bad design, slow load times and lacking expected features are all roadblocks for your customers and with your competitors just a click away its often easier to move on.

How Can A New Site Help?

Partnering with Revelate can help you achieve your e-commerce goals. By incorporating the latest technology and designs, we can design a new website that offers a seamless online shopping experience for customers. According to a report by Adobe, websites with a compelling design have a 400% higher chance of retaining visitors than those with a poor design. With the use of modern e-commerce solutions, such as AI-powered recommendations and personalized product offerings, Revelate can increase conversions and generate more revenue from e-commerce channels for you.

Here’s just a few examples of how a new e-commerce site can help improve sales and save you money:

Harness the Power of Personalization: Today’s consumers expect personalized experiences that resonate with their unique needs and preferences. By upgrading to a modern e-commerce platform, you can leverage advanced data analytics and AI capabilities to deliver tailored product recommendations and personalized promotions. Research indicates that personalization can lead to a whopping 20% increase in conversion rates, turning one-time buyers into loyal brand advocates.

Streamline Operations with Automation: Manual and time-consuming processes can drain your resources and hinder your growth. By upgrading to a modern e-commerce platform, you gain access to powerful automation tools. From inventory management to order processing and customer support, automation streamlines your operations, reducing costs and freeing up time for strategic initiatives. In fact, businesses that leverage automation achieve an average of 14.5% increase in productivity.

Optimize for Search Engines and Conversions: Your e-commerce site needs to be discoverable by search engines to attract organic traffic. By upgrading to a modern platform with advanced SEO capabilities, you can optimize product pages, meta tags, and URLs to improve search rankings. Additionally, user experience enhancements such as simplified checkout processes and secure payment gateways can reduce cart abandonment rates by up to 28%, translating into higher conversions and revenue.

Leverage Integration and Scalability: As your business evolves and expands, your e-commerce site needs to keep up. Modern platforms offer seamless integration with third-party tools and services, allowing you to leverage data-driven insights, automate marketing campaigns, and scale your operations. With such integrations, businesses experience an average increase of 27% in operational efficiency and customer satisfaction.

How Revelate Can Improve Your E-Comm Site

Increase Traffic

Getting your site more visitors is one of the obvious, yet most difficult, ways to increase sales. One of the most powerful benefits of a modern e-commerce site is its ability to improve search engine visibility and optimization. Outdated websites often lack the necessary elements to rank high in search engine results pages (SERPs), which can severely limit organic traffic. By migrating to a modern e-commerce platform, you gain access to advanced SEO features and functionalities.

A modern e-commerce site offers seamless integration with social media platforms and powerful marketing tools, allowing you to tap into the immense potential of social commerce. Social media channels have evolved into influential marketing platforms, enabling businesses to reach a broader audience and drive targeted traffic.

Modern e-commerce platforms provide social media integration features, enabling users to share products, promotions, and content directly from your website to their social networks. By incorporating social sharing buttons and integrating with popular social media platforms, you empower your visitors to become brand advocates, amplifying your reach and attracting new visitors to your website.

Furthermore, modern e-commerce platforms often offer built-in marketing tools such as email marketing automation, customer segmentation, and personalized campaigns. These tools enable you to engage with your audience, nurture leads, and drive repeat traffic through targeted and personalized marketing efforts.

CRO

In the dynamic world of e-commerce, businesses are constantly seeking ways to maximize conversions and drive revenue. The advent of modern e-commerce websites has revolutionized the landscape, offering a host of advantages for Conversion Rate Optimization (CRO) compared to older, outdated platforms. In this article, we will explore three key advantages that modern e-commerce websites provide for CRO, empowering businesses to optimize their conversion rates and achieve sustainable growth.

Modern e-commerce websites are equipped with sophisticated analytics tools that provide invaluable data and insights to drive CRO efforts. These platforms offer robust tracking capabilities, allowing businesses to monitor user behavior, identify conversion bottlenecks, and optimize the customer journey.

With the ability to track key metrics such as bounce rates, click-through rates, cart abandonment rates, and conversion funnels, businesses gain a comprehensive understanding of their customers’ preferences, pain points, and engagement patterns. Armed with this data, they can make informed decisions to optimize website elements, streamline the purchase process, and implement targeted improvements to increase conversion rates.

Modern e-commerce platforms provide built-in A/B testing capabilities or integrate seamlessly with third-party tools, enabling businesses to conduct experiments and optimize their conversion rates systematically. By testing and iterating on different elements, businesses can continuously improve the effectiveness of their website, refine their CRO strategies, and achieve higher conversion rates over time.

Site Speed

Slow sites are a pain to use. If a page takes 4 or more seconds to load 25% of people will just leave. 46% of people will not return to a poor performing site which means a slow loading site can cost you half the users who are in the research phase of a purchase.

Modern e-commerce websites offer significant advantages in terms of site speed compared to their older counterparts. Site speed plays a crucial role in user experience, search engine rankings, and overall conversion rates. With technological advancements and optimized coding practices, modern e-commerce platforms prioritize site speed to deliver lightning-fast loading times.

Firstly, modern e-commerce websites leverage advanced caching techniques and content delivery networks (CDNs) to ensure quick and efficient content delivery. By caching frequently accessed elements and distributing content across multiple servers worldwide, CDNs reduce the distance between the user and the server, resulting in faster page loading speeds.

Secondly, modern e-commerce platforms employ techniques such as lazy loading and asynchronous loading to optimize site speed. Lazy loading allows images, videos, and other media elements to load only when they become visible to the user, reducing initial load times. Asynchronous loading enables the simultaneous loading of multiple website components, eliminating bottlenecks and enhancing the overall user experience. These optimizations not only improve site speed but also keep users engaged, increasing the likelihood of conversions and customer satisfaction.

How To Start An E-commerce Business?

Are you looking to add an e-commerce function to your site to diversify or add to your revenue at low cost. Tapping into an existing customer base gives you a head start. Or are you looking to start an e-comm business? Read our handy guide here!

read our guide to starting in ecommerce

The Latest Features To Increase Your Sales

See how Revelate can help you get the most from your e-commerce business. With 10 years experience in the Irish market we know what will work for you. We use a wide array of tools and software to get the most for our clients and we share a few in this guide.

read our guide to ecommerce tools

Hear From Our Customers

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Frequently Asked Questions

What is e-commerce?

E-commerce (electronic commerce) is the buying and selling of products or services over the internet. E-commerce can take various forms, including online marketplaces, online stores, and mobile apps.

Why is e-commerce important for my business?

E-commerce can help your business reach a wider audience, increase sales and revenue, reduce costs, and provide better customer experiences. E-commerce allows your customers to shop conveniently from anywhere at any time, and allows you to offer personalized product recommendations and promotions based on their browsing and purchase history.

How can I improve my e-commerce site’s user experience?

To improve your e-commerce site’s user experience, you can focus on factors such as site speed, mobile responsiveness, intuitive navigation, clear product descriptions and images, easy checkout process, and customer reviews and ratings. You can also implement features such as live chat, personalized recommendations, and abandoned cart recovery emails to improve customer engagement and retention.

How can I optimize my e-commerce site for mobile users?

To optimize your e-commerce site for mobile users, you can focus on factors such as site speed, responsive design, simplified navigation, and easy checkout process. You can also use mobile-specific features such as click-to-call buttons, mobile payment options, and mobile-friendly product images and descriptions. It’s important to ensure that your site’s layout and content are easy to read and navigate on smaller screens.

How can I drive traffic to my e-commerce site?

To drive traffic to your e-commerce site, you can use various digital marketing strategies such as search engine optimization (SEO), social media advertising, email marketing, influencer marketing, and content marketing. You can also use paid advertising channels such as Google Ads and Facebook Ads to target your audience and drive traffic to your site.

How can I improve my e-commerce site’s conversion rate?

To improve your e-commerce site’s conversion rate, you can focus on optimizing your product pages, offering free shipping and returns, implementing customer reviews and ratings, providing a secure checkout process, and offering personalized product recommendations and promotions. You can also use tactics such as scarcity and urgency messaging, social proof, and retargeting ads to incentivize customers to make a purchase.

How can I measure the success of my e-commerce site?

You can measure the success of your e-commerce site by tracking metrics such as traffic, conversion rate, average order value, revenue, customer retention rate, and customer lifetime value. You can use tools such as Google Analytics, Shopify Analytics, and social media analytics to track and analyze your site’s performance and make data-driven decisions to improve your e-commerce strategy.

How can I ensure the security of my e-commerce site?

To ensure the security of your e-commerce site, you can use measures such as SSL encryption, two-factor authentication, firewalls, and malware scanning. You can also use a secure payment gateway to process transactions, and store customer data in compliance with data protection regulations. It’s important to regularly update your site’s software and security protocols to protect against potential threats and vulnerabilities.

Experience the Power of a High-Converting E-Commerce Site

Make your e-commerce site the engine of your sales operation. Replace your old, out of date e-commerce site with a modern one with the features that will drive more sales.

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