Google AdWords was a revolutionary step forward in online advertising. For the first time you could have your ad appear right when customers were searching for your product. Instead of hoping your ad would be relevant customers looking for your business could be directed straight to it.
The competition online is growing and getting your brand in front customers can help you take advantage of the increase in online research and spending.
Google then combines your bid with your quality score and uses that to decide who gets the coveted top spots. For keywords with many searches the ads in these spots will rotate around the top bidders so you may appear in teh top some of the time, but lower down on others.
For example: O’Reilly’s Roofers bids €2.00 on “roof repairs”. They have a great website that their customers find easy to use and their ad campaign is well set up so Google gives them a quality score of 10. €2 x 10 = 20.
Smiths Roofing bids €3.00 on the same phrase. But their website is poorly designed, not mobile ready and customers find frustrating to use. Their campaign has been set up poorly and has no landing pages. Google gives them a quality score of 2. €3.00 x 2=6.
Despite Smith being willing to spend more O’Reillys Roofing will get the top spot because its in Googles interest to send customers to great sites through well set up campaigns. In fact Smith, with a quality score of 2, would have to bid €10.50 to feature above O’Reillys.
We constantly monitor the campaigns to make our bidding strategies effective. And we will also help manage your quality score to ensure you pay less for your AdWords advertising.
A smart Google AdWords campaign will draw in customers that would not have otherwise found you and direct them to custom landing pages to increase the chances of making a sale.
Google AdWords can be a powerful tool to drive customers directly to your website exactly when they’re looking to make a purchase. Let Revelate take away all the hassle by managing your quality score, bidding strategy, testing of different ads, keyword research and ad creation. And we can also manage retargeting to keep you in front of customers for longer decision cycles.
Over 97% of searches in Ireland are done on Google making it the perfect platform for irish business. And since you only pay for people who click on your ad, you only get charged when you get the benefits!