Email Marketing
Are you looking for a powerful marketing tool that can boost your ROI without breaking the bank? Look no further than email marketing! With an average ROI of $42 for every $1 spent, it’s a cost-effective way to connect with your audience and drive conversions. By segmenting your email list and delivering personalized content, you can build trust and loyalty with your customers.
Make Email Marketing Work For You
Benefits of Email Marketing
Reach out to existing and potential customers with a carefully and professionally created email marketing campaign. Email marketing can help build your brand, increase trust among customers, drive sales and improve customer retention. By segmenting your email list into different groups you can deliver personalised, highly relevant information to each customer that engages them with your company.
Re-engage Your Existing Customers
Every company that has made sales has a valuable list of existing customers, people who already know about your business, bought from you and been happy with the result. But often companies don’t use this contact information to generate more sales effectively. These are the people most likely to buy from you again, especially if you offer complementary services or products related tho their previous purchase.
How We Create Great Email Campaigns
Define Audience
First we define the different audiences in your email list on what information may be relevant: purchase history or demographics for example. This allows us to tailor our messages correctly.
Define Goals
Having fixed goals for our email campaigns will give us the focus needed to get the best results. A meandering email with no sense of purpose will not work. We help you set clear objectives that give meaning to the emails we send.
Create Compelling Content
Next we create several different email types based on our audiences and goals. Our experienced writers know how to write and create engaging mails that will interest your custoemrs.
Measure & Optimise
We measure the key performance metrics: Open rates, click through rates, conversions and revenue generated to give you a clear idea on the success and where we can optimise for the future campaigns.
Our Guide To Email Marketing
Email marketing when done right can be a huge boost to your sales and brand, done badly it can alienate and annoy potential customers. Read our guide to how to do email marketing right and avoid making the mistakes others have made that result in potential customers unsubscribing.
See What Our Clients Say
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Brittany Foxx
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Edward Woo
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Which Email Service To Use?
There are many email services each offering a different set of benefits and with different pricing structures. We review the three we’ve used most successfully with out customers to help you find the one that’s right for you!
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Frequently Asked Questions
What is email marketing, and why is it important?
Email marketing is a marketing strategy that involves sending personalized messages to customers and potential customers via email. It’s an effective way to reach a large audience, build relationships with customers, increase brand awareness, drive sales, and improve customer retention.
How can I build an email list for my business?
There are several ways to build an email list the most important of which is using your existing customer base as these will be your most valuable. Other options such as adding sign-up forms to your website or social media channels, offering incentives for subscribers, hosting events or webinars, and partnering with other businesses to cross-promote your list can also be effective.
How often should I send emails to my subscribers?
It depends greatly on your business and audience. The key is to find a frequency that works for your audience and provides value without overwhelming them. You may have a few key events each year that you want to promote, or you may do a weekly newsletter adding information for existing customers. Revelate will be able to advise you on the best strategy for your business.
How can Revelate create engaging content for my email campaigns?
To create engaging content, we first take the time to understand your audience’s needs and interests as well as your goals. Then we can create engaging written content that gives them the relevant information efficiently and effectively. We also use eye-catching visuals and personalized messaging to increase engagement.
How can I measure the success of my email campaigns?
To measure the success of your email campaigns, track metrics such as open rates, click-through rates, conversions, and revenue generated. You can also use A/B testing to test different strategies and optimize future campaigns based on the results.
Can I use email marketing for e-commerce?
Yes, email marketing is an effective strategy for e-commerce businesses to promote new products, sales, and exclusive offers, as well as to re-engage customers who have abandoned their shopping carts.
How can Revelate help me with my email marketing efforts?
Revelate can provide expertise and resources that businesses will not have in-house. We have over a decade of experience developing successful strategies, creating engaging content, designing visually appealing templates, tracking and analyzing results, and staying up-to-date with best practices and industry trends. This can help businesses save time, money and resources while achieving their marketing goals.
Unlock the Power of Email Marketing to Drive Business Growth
Connect with your audience, build relationships, and drive results with strategic email campaigns that customers will actually enjoy getting instead of deleting.
