As businesses increasingly turn to email marketing to drive sales and build customer relationships, it can be tough to stand out from the crowd. That’s where Revelate and other services come in. With the right service and right team working with you, you can use email to power your sales.
Selecting a service to work with for your email marketing can be a confusing process with every service having different price points and feature lists and all proclaiming themselves the best. With our guide you can get a powerful email marketing platform designed to help your business build better relationships with your customers through targeted, personalized email campaigns.
Klaviyo
What is Klaviyo?
Klaviyo is a cloud-based email marketing platform designed for ecommerce businesses. It allows businesses to create targeted and personalized email campaigns that help drive sales and increase revenue. With Klaviyo, you can build your customer base, engage with your audience, and automate your email marketing processes, all while tracking your performance metrics to optimize your campaigns.
Pricing
Starting at €45 per month
Klaviyo prices are based on how many email addresses are in your contact list and increase the larger your list grows.
Klaviyo Features
- Segmentation and Personalization
Klaviyo’s segmentation feature lets you target specific groups of customers based on a variety of factors, including their past purchases, browsing behavior, and demographics. By segmenting your list and personalizing your emails, you can create targeted campaigns that are more likely to convert. For example, you could create a segment of customers who have abandoned their cart and send them a personalized email with a discount code to encourage them to complete their purchase. - Email Campaigns
Klaviyo’s email campaign feature allows you to create and send targeted campaigns to your customers. You can choose from a range of pre-built templates or design your own, and then use Klaviyo’s drag-and-drop editor to customize your emails. You can also automate your campaigns to save time and ensure that your customers receive timely and relevant messages. For example, you could create a welcome series for new subscribers that introduces them to your brand and offers them a special discount on their first purchase. - Signup Forms and Pop-ups
Klaviyo’s signup forms and pop-ups make it easy to grow your email list by capturing leads directly from your website. You can customize your forms and pop-ups to match your branding and target specific segments of your audience. For example, you could create a pop-up that offers a discount code to visitors who spend a certain amount of time on your site, or a signup form that offers a free guide or e-book in exchange for an email address. - SMS Marketing
Klaviyo’s SMS marketing feature allows you to send targeted text messages to your customers. You can use SMS to communicate with your customers in real-time and deliver time-sensitive messages, such as order confirmations, shipping notifications, and appointment reminders. For example, you could send a text message to a customer to let them know that their order has shipped and include a link to track their package. - Automated Flows
Klaviyo’s automated flows feature allows you to create automated email sequences that are triggered by specific events or actions, such as a new subscriber joining your list or a customer making a purchase. You can choose from a range of pre-built templates or create your own, and then customize the emails and timing of each message. For example, you could create an abandoned cart flow that sends a series of emails to customers who have left items in their cart but haven’t completed their purchase, with the final email offering a discount code to encourage them to complete their purchase.
What Companies Should Use Klaviyo?
Klaviyo is designed for businesses of all sizes, but it’s particularly well-suited to e-commerce businesses. Its integration with popular e-commerce platforms like Shopify and Magento makes it easy to create targeted email campaigns based on customer behavior, while its segmentation tools allow businesses to tailor their emails to different groups of customers. Additionally, Klaviyo’s analytics tools make it easy to track the success of your email campaigns and optimize them for better results.
MailChimp
What is MailChimp?
Mailchimp is an all-in-one marketing platform that helps businesses of all sizes to communicate and engage with their customers through email campaigns, social media, landing pages, and more.
Pricing
€25 per month
Prices increase based on number of users and number of subscribers
MailChimp Features
- Email Campaigns
Mailchimp’s primary function is to create and send email campaigns. With its user-friendly interface, businesses can create visually appealing email templates, target specific segments of their audience, and automate campaigns based on customer behavior. For instance, if a customer abandons their shopping cart, a business can set up an automated email reminding them to complete their purchase. With Mailchimp, businesses can increase customer engagement and drive sales through email marketing. - Social Media Management
Mailchimp allows businesses to manage their social media presence by creating and scheduling social media posts. With a centralized dashboard, businesses can monitor their social media accounts and analyze the performance of their posts. For example, businesses can track how many likes, comments, and shares their posts receive, and adjust their strategy accordingly. - Landing Pages
Mailchimp’s landing page builder allows businesses to create customizable pages to capture leads or promote a specific product or service. By optimizing these pages for conversion, businesses can increase their chances of converting website visitors into customers. - Audience Management
Mailchimp’s audience management tool allows businesses to collect and organize customer data, such as email addresses, purchase history, and website activity. This data can be used to create targeted email campaigns and improve the customer experience. For example, a business can segment their audience based on purchase history and send personalized product recommendations to customers who have shown an interest in a particular category. - Marketing Automation
Mailchimp’s marketing automation features allow businesses to automate repetitive tasks and personalize the customer experience. By setting up triggers and workflows based on customer behavior, businesses can send relevant messages to customers at the right time. For instance, a business can set up an automated workflow to send a welcome email to new subscribers or a birthday offer to loyal customers.
What Companies Should Use MailChimp?
Mailchimp is an excellent choice for businesses of all sizes, but it’s especially useful for small businesses that are just starting with email marketing. With its easy-to-use interface, affordable pricing, and robust features, Mailchimp allows businesses to create professional email campaigns, manage their audience data, and automate their marketing efforts.
OmniSend
What is OmniSend?
Omnisend is a comprehensive marketing automation platform that allows businesses to engage with their customers through email campaigns, SMS messages, push notifications, and more.
Pricing
€25 per month
Like the others OmniSend will increase in cost when you add extra users or subscribers
OmniSend Features
- Email Campaigns
Like Mailchimp, Omnisend’s primary function is to create and send email campaigns. However, Omnisend takes it a step further by offering personalized product recommendations, dynamic discounts, and cart abandonment reminders to drive sales. With its user-friendly interface and drag-and-drop editor, businesses can create visually appealing email templates without any coding skills. - SMS Messaging
Omnisend’s SMS messaging feature allows businesses to engage with customers through text messages. With a 98% open rate, SMS messages are an effective way to communicate with customers and drive sales. For example, a business can send a personalized text message with a discount code to customers who have abandoned their shopping cart. - Push Notifications
Omnisend’s push notification feature allows businesses to send notifications to customers who have opted-in to receive them. Push notifications can be used to promote new products, offer discounts, or remind customers of abandoned carts. By sending relevant and timely notifications, businesses can improve customer engagement and drive sales. - Audience Management
Omnisend’s audience management tool allows businesses to collect and organize customer data, such as email addresses, phone numbers, and website activity. This data can be used to create targeted campaigns and improve the customer experience. For example, a business can segment their audience based on purchase history and send personalized product recommendations to customers who have shown an interest in a particular category. - Marketing Automation
Omnisend’s marketing automation features allow businesses to automate their marketing efforts and personalize the customer experience. By setting up triggers and workflows based on customer behavior, businesses can send relevant messages to customers at the right time. For example, a business can set up an automated workflow to send a welcome email to new subscribers, followed by a series of personalized recommendations based on their browsing history.
What Companies Should Use OmniSend?
So, which type of businesses would be best suited to using Omnisend? Omnisend is an excellent choice for businesses that want to go beyond traditional email marketing and engage with customers through multiple channels. With its personalized product recommendations, SMS messaging, push notifications, audience management, and marketing automation, Omnisend allows businesses to create a personalized customer journey and drive sales.
Conclusion
Each of the three services have a lot in common but some clear differences and they are aimed at slightly different markets.
MailChimp is usually best for small businesses and solopreneurs who need a straightforward email marketing solution. MailChimp’s user-friendly interface and affordable pricing make it an excellent choice for businesses that don’t have a dedicated marketing team.
OmniSend is a good choice for E-commerce businesses that want to go beyond traditional email marketing and engage with customers through multiple channels. Omnisend’s advanced email marketing features, SMS messaging, push notifications, audience management, and marketing automation make it an excellent choice for businesses looking to personalize the customer experience and drive sales.
Klaviyo is best for E-commerce businesses that want to create highly targeted and personalized email campaigns. Klaviyo’s advanced audience segmentation and personalized product recommendations make it an excellent choice for businesses that want to drive sales and improve the customer experience. It also features the best cart abandonment feature of the three.
