Guides
Straight answers on websites and marketing.
23 practical guides for the people who run businesses: web design, e-commerce, search, advertising, content, email, social media and analytics.
All guides
Start
Web design
Web design: where to start when planning a new website
The decisions to make before a new website or redesign: goals, domain, platform, hosting, content, security, accessibility and how to run the… · 9 min
Platform
Web design
Which website platform should you use?
WordPress, Shopify, Magento or Drupal? How the main website and e-commerce platforms compare, and how to choose the right one for your… · 7 min
Host
Web design
Website hosting explained: what to look for in a hosting package
What website hosting is, the main types, and what to check in a package: speed, uptime, security, backups, support and where your… · 7 min
Launch
E-commerce
How to start an e-commerce business in Ireland
Starting an online business in Ireland, step by step: research, registration, VAT, your website, payments, delivery and the consumer laws that apply. · 13 min
Tools
E-commerce
E-commerce tools that increase online sales
The tools that turn more visitors into buyers: live and AI chat, abandoned-basket emails, a simpler checkout, digital wallets and personalisation. · 8 min
E-commerce
Google services for Irish businesses: Workspace, Business Profile and more
The Google services every Irish business should know, from Google Workspace and Business Profile to Analytics, Search Console and Ads. · 7 min
Bing
E-commerce
Bing for business: Webmaster Tools, Bing Places and Microsoft Advertising
Bing handles about one in six desktop searches in Ireland. The free and paid Bing tools for business, and when they’re worth… · 6 min
Rank
SEO
Our SEO process: how we manage your SEO, step by step
How we run SEO for a client, from discovery and audit to keyword research, fixes, content and monthly reporting, and what AI… · 11 min
Links
SEO
Site structure and internal linking for SEO: silos, clusters and hubs
How to group and link your pages so Google and visitors understand your site, using silos, topic clusters, hub-and-spoke and cornerstone content. · 11 min
Words
SEO
SEO content strategy: what to publish so your business ranks
What content to publish for SEO if you sell products, services or both, and how the plan changes for local customers and… · 10 min
Shop
Google Ads
Google Shopping in Ireland: how to get your products on Google
How Google Shopping works for Irish online shops: Merchant Center, product feeds, free listings and paid Shopping ads, step by step. · 7 min
Again
Google Ads
Remarketing in Ireland: how it works and the consent rules to follow
How remarketing brings back people who visited your website without buying, which platforms offer it, and the Irish consent rules that apply. · 7 min
Story
Content marketing
Content marketing strategy: how to increase online sales in Ireland
A step-by-step content marketing strategy for Irish businesses: set sales goals, know your customers, pick channels, plan, publish and measure. · 10 min
12
Content marketing
12 content creation tools for businesses, free and paid
Twelve tools for writing, design, video and planning content, with what each is for, whether it has a free plan and what… · 9 min
Hub
Content marketing
What is HubSpot? A guide to marketing with HubSpot
What HubSpot’s Marketing, Sales and Service Hubs do, which features need which edition, what it costs, and whether it suits your business. · 8 min
Inbox
Email marketing
Email marketing in Ireland: a practical guide for businesses
How email marketing works, the Irish consent rules and Gmail sender requirements, and how to build a list and emails that bring… · 9 min
Send
Email marketing
Klaviyo vs Mailchimp vs Omnisend: email marketing services compared
Klaviyo, Mailchimp and Omnisend compared on features, free plans, channels and store integrations, and which suits which kind of business. · 7 min
Data
Analytics
How to make analytics work for your business
Turn website analytics into decisions: what to track in GA4, how to read engagement and key events, and what to change as… · 9 min
Stack
Analytics
The best analytics platforms for your business, compared
Google Analytics 4, Matomo, Piwik PRO and Adobe Analytics compared on hosting, GDPR and consent, features and price, and who each one… · 10 min
ROI
Analytics
Conversion rate optimisation (CRO): a practical guide for Irish businesses
Why improving your conversion rate often beats spending more on ads, with current benchmarks and a step-by-step CRO process for each channel. · 9 min
Grow
Analytics
Long-term digital marketing: what to do after your website launches
A practical routine for the months and years after launch: monitoring, reporting, updates, content and testing that keep your website delivering. · 9 min
Next step
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